Amazon is world’s biggest e-commerce company which almost deals in every Category ranging from Electronic to Grocery. On July 2013 Amazon launched in India with the book and Movie Category. Amazon entered in India with two new seller program i.e. sell on Amazon (Market place model) and Fulfilled by Amazon (Procurement Model) with the purpose of providing convenient and hassle free online shopping experience. Amazon is also known for the world’s most customer centric company. It provides the best platform where customers can search listed products virtually and can do online shopping.
Now Amazon India has catalogue of millions of products including books, Mobiles, Movies, Electronic accessory, Computer and IT. Amazon has its own product such as Kindle (e-book reader and Tablet) and recently Amazon has launched its new 3D phone named Amazon Fire which is highly customized with a range of exclusive features and apps.
The company was started in 1994 by Jeff Bezos previously working for the Shaw & co. After moving from there he started to work on business plan for Amazon what would in time become. After starting With in two months Amazon’s sales was $20,000/Week. In India Amazon is not directly selling the products but it provides a platform to seller where virtually they can list their products and can sell. In such a short time Amazon has made a well existence in the Indian market. Toady Amazon is functioning its operation in all over the world including countries, United States, United Kingdom, Canada, France, Italy, Spain, Brazil, Germany, Mexico, China, India and will launch its operation in South East Asian Countries soon.
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Amazon has made online much ease, while ordering their remains wide range of net-banking option one of the most trust building method i.e. Cash on delivery. Amazon gives equal priority to the pre-paid order and COD orders. Amazon has different return policy for the different category. In Books, Movies, Beauty& Sports, return policy is of seven days. Watches, Fashion Jewellery, Apparel, Shoes, Luggage & Handbags return policy is of 30 Days.
And on Electronics, Video Games, Toys, Baby, Home & Kitchen & Health & Personal Care products Amazon offers 10 day return policy. Returning of products will be applicable only if the product is unopened and also in its original shape without any damage.
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