Forever new

Forever New is a fashion clothing and accessories brand founded in Melbourne, Australia. One of the fastest growing Australian brands, Forever New emerged in late 2006 as a start up retailer and now trades over 250 stores across seven countries.

Our brand celebrates the feminine beauty of women, a signature style flowing through every creative element.

Collections are inspired by global trends in art, film, music and theatre, haute couture runway shows in Paris, London, Milan and New York.

Forever New is a fashion clothing and accessories brand founded in Melbourne, Australia. One of the fastest growing Australian brands, Forever New emerged in late 2006 as a start up retailer and now trades over 250 stores across seven countries.

Our brand celebrates the feminine beauty of women, a signature style flowing through every creative element.

Collections are inspired by global trends in art, film, music and theatre, haute couture runway shows in Paris, London, Milan and New York.